Survey
Survey: 68% of Small Businesses Say Their Logo No Longer Fits Their Brand
New research on why small business owners feel stuck with identities they've outgrown.
Industry Pulse
Surveys
Data-backed reads on where brand, design and AI decisions are actually heading — sourced, sampled and cited.
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Survey
Survey: 74% of Designers Now Use AI Tools Somewhere in Their Workflow
New data on adoption rates, skepticism, and where AI actually saves time for creatives.
Survey
Survey: 61% of Consumers Can Name a Brand From Color Alone
New research quantifies how much color carries identity recognition.
Survey
Survey: Small Business Owners Spend an Average of 11 Hours a Month on Brand Tasks
From social graphics to packaging tweaks, branding work adds up fast for solo founders.
Survey
Survey: 82% of Consumers Say a Bad Logo Affects Their Trust in a Business
New consumer research links visual polish directly to perceived credibility.
Survey
Survey: Only 24% of Rebrands Include Customer Research Beforehand
Most identity changes are decided internally, without testing reactions first.
Survey
Survey: Gen Z Designers Are Twice as Likely to Freelance Full-Time
New workforce data on how younger designers are structuring their careers differently.
Survey
Survey: 57% of Founders Regret Their First Logo Design
Buyer's remorse is common when founders design under pressure and a tight budget.
Survey
Survey: 45% of Consumers Distrust Visibly AI-Generated Branding
New research on the perception gap between AI-assisted and AI-generated design work.