Interview
Inside the Rebrand: How Fieldnote Studio Rebuilt a Legacy Grocery Chain’s Identity
A deep look at the research, testing, and internal politics behind a 40-year-old brand's first redesign.
The Publication
Interviews
Conversations with the people shaping how brands look, sound and behave — designers, founders and strategists, on the record.
All Interviews
Interview
Can AI Design a Logo That Doesn’t Look Like AI Designed It?
A trend report on generative tools entering logo design pipelines.
Interview
Kinship Branding’s Creative Director on Designing for Brands That Don’t Exist Yet
Speculative identity work, category creation, and designing ahead of the product.
Interview
Small Business, Big Identity: A Practical Rebrand Checklist for Under $5,000
A step-by-step guide for founders rebranding on a tight budget.
Interview
We Surveyed 200 Designers About AI Tools in Their Workflow — Here’s What They Said
Survey data on adoption, skepticism, and where AI actually saves time.
Interview
Brand Breakdown: Why Everyone Is Copying This Minimalist Coffee Chain’s Packaging
Dissecting the color, type, and material choices other brands keep borrowing.
Interview
Studio Ashgrove’s Founder on Why Most Startups Rebrand Too Early
On patience, positioning, and knowing when an identity is actually ready to change.
Interview
Variable Fonts Are Finally Mainstream — Here’s Why That Matters for Small Brands
A practical look at how variable type is cutting typography costs for small teams.
Interview
Motionhaus’ Lead Animator on Bringing Static Logos to Life
On the rise of animated identity systems and where the format is headed next.