Survey

Survey: 68% of Small Businesses Say Their Logo No Longer Fits Their Brand

Most say cost, not indecision, is what's holding them back.

1,850 respondents Aug 18, 2026
68%

say their logo no longer fits their brand

41%

cite cost as the main reason they haven't rebranded

19%

have rebranded more than once in 5 years

Full survey write-up and methodology goes here.

Source / methodology