Branding Magazine covers the decisions behind the brands you recognize — the rebrands, the logo teardowns, the AI tools quietly changing the first hour of every identity project, and the practical strategy small businesses actually need on a real budget.
What we cover
We publish nine beats: News, Interviews, Trend Reports, Brand Breakdowns, AI Design, Small Business strategy, Product Updates, Opinion, and Surveys. Some of that is fast-turnaround commentary on a rebrand everyone’s talking about. Some of it is a 12-minute breakdown of why a wordmark actually works, line by line.
Who we write for
Designers, founders, marketers, and anyone who has ever had to explain to a client — or a co-founder — why the logo isn’t the whole brand. We assume you already know branding matters. We’re here for the “here’s specifically what changed and why” part.
How we work
Every Interview, Brand Breakdown, and Survey we publish goes through the same structured process: named sources, dated claims, and a link back to the original case study or dataset wherever one exists. When we get something wrong, we correct it in place and say so.
Get in touch
Have a tip, a rebrand we should cover, or a correction? Reach out through our contact page — a real person reads every message.