Survey
Survey: Small Business Owners Spend an Average of 11 Hours a Month on Brand Tasks
From social graphics to packaging tweaks, branding work adds up fast for solo founders.
Industry
Design Strategy
Coverage relevant to the Design Strategy industry.
Latest in Design Strategy
Interview
Small Business, Big Identity: A Practical Rebrand Checklist for Under $5,000
A step-by-step guide for founders rebranding on a tight budget.
Survey
Survey: Only 24% of Rebrands Include Customer Research Beforehand
Most identity changes are decided internally, without testing reactions first.
Interview
Studio Ashgrove’s Founder on Why Most Startups Rebrand Too Early
On patience, positioning, and knowing when an identity is actually ready to change.
Interview
Variable Fonts Are Finally Mainstream — Here’s Why That Matters for Small Brands
A practical look at how variable type is cutting typography costs for small teams.
Survey
Survey: Only 15% of Small Businesses Have a Written Brand Style Guide
Most small businesses run their visual identity from memory, not documentation.
Survey
Survey: 3 in 4 Creative Directors Say Client Budgets Have Shrunk Since 2024
Studios report leaner scopes and faster turnarounds as client budgets tighten industry-wide.
Survey
Survey: 1 in 3 Founders Chose Their Business Name Without Checking Trademarks
Naming research reveals how many founders skip legal checks before launch.