Survey
Survey: Bold Typography Outperforms Minimalist Type in Recall Tests
New testing data challenges the assumption that minimalist type is always the safer choice.
Industry Pulse
Surveys
Data-backed reads on where brand, design and AI decisions are actually heading — sourced, sampled and cited.
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Survey: Only 15% of Small Businesses Have a Written Brand Style Guide
Most small businesses run their visual identity from memory, not documentation.
Survey
Survey: 3 in 4 Creative Directors Say Client Budgets Have Shrunk Since 2024
Studios report leaner scopes and faster turnarounds as client budgets tighten industry-wide.
Survey
Survey: 88% of Shoppers Say Packaging Design Influences Purchase Decisions
New retail research reaffirms that packaging still closes sales at the shelf.
Survey
Survey: 63% of Pet Business Owners Say Branding Drives Repeat Customers
New sector-specific data links warm, consistent branding to customer loyalty in pet care.
Survey
Survey: 1 in 3 Founders Chose Their Business Name Without Checking Trademarks
Naming research reveals how many founders skip legal checks before launch.
Survey
Survey: 79% of Consumers Prefer Brands With a Visible Sense of Humor
New research on tone of voice shows personality now outweighs polish for many shoppers.