Brand Breakdown
Breakdown: Lamborghini Flattened Its Bull for the Electric Era
Simplifying a logo this recognizable is riskier than it looks — here's why it worked.
Industry
Branding
Coverage relevant to the Branding industry.
Latest in Branding
Brand Breakdown
Breakdown: Klarna’s Pink Identity Leans All the Way In
A fintech brand that decided playful confidence beats corporate blue every time.
Interview
Loomcraft Studio’s Founder on Building a Design Practice Without VC Money
On bootstrapping a boutique branding studio and staying selective with clients.
Survey
Survey: 63% of Pet Business Owners Say Branding Drives Repeat Customers
New sector-specific data links warm, consistent branding to customer loyalty in pet care.
Brand Breakdown
Breakdown: Ocean Spray Found Depth in Its Own Archive
Instead of chasing trends, this refresh dug into brand history to find a richer story.
Interview
Industry Commentary: The Logo Redesign Backlash Cycle Is Getting Shorter
Why public reaction to rebrands is turning negative faster than it used to.
Survey
Survey: 79% of Consumers Prefer Brands With a Visible Sense of Humor
New research on tone of voice shows personality now outweighs polish for many shoppers.
Interview
Coastline Studio’s Creative Director on Designing Identity Systems That Scale Globally
On localization, cultural nuance, and building flexible brand systems.