Interview
Brand Breakdown: Why Everyone Is Copying This Minimalist Coffee Chain’s Packaging
Dissecting the color, type, and material choices other brands keep borrowing.
Industry
Branding
Coverage relevant to the Branding industry.
Latest in Branding
Brand Breakdown
Breakdown: Slack’s Logo Change Was More Controversial Than It Should Have Been
Replacing the hashtag-swirl mark upset loyal users, but the new icon scales far better.
Interview
Studio Ashgrove’s Founder on Why Most Startups Rebrand Too Early
On patience, positioning, and knowing when an identity is actually ready to change.
Brand Breakdown
Breakdown: Dunkin’ Dropped “Donuts” and Nobody Blinked
Shortening the name was a bigger strategic bet than the logo tweak suggests.
Survey
Survey: 45% of Consumers Distrust Visibly AI-Generated Branding
New research on the perception gap between AI-assisted and AI-generated design work.
Brand Breakdown
Breakdown: Tropicana’s Packaging Disaster Is Still the Cautionary Tale
Sales dropped double digits in weeks. The brand reverted before most people finished writing about it.
Brand Breakdown
Breakdown: Herman Miller’s First Rebrand in Decades Respects Its Heritage
Updating a mid-century modern icon without flattening what made it iconic in the first place.
Brand Breakdown
Breakdown: Walmart’s Quiet Refinement Over Reinvention
New colors, new type, same spark — a rebrand that chose not to distance itself from its past.
Interview
Bramwell & Co.’s Strategy Director on Naming Brands in Saturated Markets
On finding available names, trademark pitfalls, and testing with real customers.