Survey
Survey: 61% of Consumers Can Name a Brand From Color Alone
New research quantifies how much color carries identity recognition.
Industry
Visual Trends
Coverage relevant to the Visual Trends industry.
Latest in Visual Trends
Interview
Brand Breakdown: Why Everyone Is Copying This Minimalist Coffee Chain’s Packaging
Dissecting the color, type, and material choices other brands keep borrowing.
Survey
Survey: Bold Typography Outperforms Minimalist Type in Recall Tests
New testing data challenges the assumption that minimalist type is always the safer choice.
Interview
New Report: Bold Serif Type Is Replacing Minimalist Sans-Serif Across 2026 Rebrands
A visual trends report tracking the shift away from flat minimalist type.
Survey
Survey: 88% of Shoppers Say Packaging Design Influences Purchase Decisions
New retail research reaffirms that packaging still closes sales at the shelf.