Interview
Kinship Branding’s Creative Director on Designing for Brands That Don’t Exist Yet
Speculative identity work, category creation, and designing ahead of the product.
Industry
Technology
Coverage relevant to the Technology industry.
Latest in Technology
Brand Breakdown
Breakdown: Airbnb’s Bélo Symbol, Ten Years Later
It was mocked online within hours of launch. It became one of the most recognized marks in tech.
Brand Breakdown
Breakdown: The Uber Rebrand Nobody Understood at Launch
Ditching the "U" icon for city-specific patterns confused users and drivers alike.
Brand Breakdown
Breakdown: Google’s Sans-Serif Switch Was Quietly Radical
Dropping the serif felt minor in 2015. It set the template for a decade of tech logos.
Brand Breakdown
Breakdown: Slack’s Logo Change Was More Controversial Than It Should Have Been
Replacing the hashtag-swirl mark upset loyal users, but the new icon scales far better.
Brand Breakdown
Breakdown: How Amazon Unified 50+ Sub-Brands Under One Identity
Wrangling a brand this large into one coherent system is harder than it looks.
Brand Breakdown
Breakdown: Instagram’s Flat Icon Was Mocked, Then It Aged Perfectly
The gradient camera icon was a punchline in 2016. Nobody blinks at it now.
Interview
Coastline Studio’s Creative Director on Designing Identity Systems That Scale Globally
On localization, cultural nuance, and building flexible brand systems.