Survey
Survey: 68% of Small Businesses Say Their Logo No Longer Fits Their Brand
New research on why small business owners feel stuck with identities they've outgrown.
Industry
Small Business
Coverage relevant to the Small Business industry.
Latest in Small Business
Survey
Survey: Small Business Owners Spend an Average of 11 Hours a Month on Brand Tasks
From social graphics to packaging tweaks, branding work adds up fast for solo founders.
Interview
Small Business, Big Identity: A Practical Rebrand Checklist for Under $5,000
A step-by-step guide for founders rebranding on a tight budget.
Survey
Survey: 82% of Consumers Say a Bad Logo Affects Their Trust in a Business
New consumer research links visual polish directly to perceived credibility.
Survey
Survey: 57% of Founders Regret Their First Logo Design
Buyer's remorse is common when founders design under pressure and a tight budget.
Survey
Survey: Only 15% of Small Businesses Have a Written Brand Style Guide
Most small businesses run their visual identity from memory, not documentation.
Interview
Bramwell & Co.’s Strategy Director on Naming Brands in Saturated Markets
On finding available names, trademark pitfalls, and testing with real customers.
Interview
Product Update: Our New Brand Guideline Templates Are Now Free to Download
Announcing free downloadable brand guideline templates for small business readers.
Interview
Loomcraft Studio’s Founder on Building a Design Practice Without VC Money
On bootstrapping a boutique branding studio and staying selective with clients.