Interview
Inside the Rebrand: How Fieldnote Studio Rebuilt a Legacy Grocery Chain’s Identity
A deep look at the research, testing, and internal politics behind a 40-year-old brand's first redesign.
Industry
Retail
Coverage relevant to the Retail industry.
Latest in Retail
Brand Breakdown
Breakdown: How Amazon Unified 50+ Sub-Brands Under One Identity
Wrangling a brand this large into one coherent system is harder than it looks.
Brand Breakdown
Breakdown: Walmart’s Quiet Refinement Over Reinvention
New colors, new type, same spark — a rebrand that chose not to distance itself from its past.
Survey
Survey: 88% of Shoppers Say Packaging Design Influences Purchase Decisions
New retail research reaffirms that packaging still closes sales at the shelf.