Skip to content

BM BrandingMagazine

Interviews
Explore by Industry
All interviews
Featured Interviews
Inside the Rebrand: How Fieldnote Studio Rebuilt a Legacy Grocery Chain’s Identity Can AI Design a Logo That Doesn’t Look Like AI Designed It? We Surveyed 200 Designers About AI Tools in Their Workflow — Here’s What They Said New Report: Bold Serif Type Is Replacing Minimalist Sans-Serif Across 2026 Rebrands
Brand Breakdowns
Explore by Industry
All brand breakdowns
Featured Brand Breakdowns
Breakdown: What Jaguar’s Divisive Rebrand Got Wrong Breakdown: Why Mastercard’s “No Name” Logo Still Holds Up Breakdown: Tropicana’s Packaging Disaster Is Still the Cautionary Tale Breakdown: How Amazon Unified 50+ Sub-Brands Under One Identity
Surveys
Explore by Industry
All surveys
Featured Surveys
Survey: 68% of Small Businesses Say Their Logo No Longer Fits Their Brand Survey: 74% of Designers Now Use AI Tools Somewhere in Their Workflow Survey: Only 24% of Rebrands Include Customer Research Beforehand Survey: 45% of Consumers Distrust Visibly AI-Generated Branding
Blog
Contact Us

Subscribe

Interviews
Brand Breakdowns
Surveys
Blog
Contact Us

Brand Breakdown

Breakdown: Ocean Spray Found Depth in Its Own Archive

BrandOcean Spray

Design AgencyStone

LaunchedMay 1, 2024

Verdict Good

Before

After

Full breakdown analysis goes here.

BM BrandingMagazine

Editorial coverage of branding, logo design, creative technology and AI design — with practical strategy for small businesses.

Sections

Interviews
Trend Reports
Brand Breakdowns
AI Design
Small Business

More Beats

Surveys
Product Updates
Opinion
News
All Posts

Company

About Us
Contact

© 2026 Branding Magazine. All rights reserved.

Privacy
Terms